The Nutritional Outlook Podcast Episode 30: Rockstar energy claim substantiation and use of nutraceutical ingredients
Danielle Barbaro is the Vice President of PepsiCo’s North America Beverages R&D with over 20 years of experience.As the North American region lead, she serves as the primary point of contact, supporting in-market product and all innovation for North American business.
Rockstar Energy recently launched a new marketing campaign promoting its sustained mind body energy claim that has been substantiated through clinical research. Nutritional Outlook talks to Pepsi's vice president of North American Beverage R&D, Danielle Barbaro to discuss the study, why it was important for Rockstar Energy to conduct this study, and the value of fortifying energy drinks with nutraceuticals such as lion's mane.
Recent Videos
Related Content
