SweetLeaf partners with American Diabetes Association to raise awareness about diabetes risk and prevention

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SweetLeaf (Gilbert, AZ) has partnered with the American Diabetes Association (ADA) to promote healthy alternatives to sugar, drive awareness of diabetes risk and management, and help diabetics take action to improve their health. As part of this partnership, SweetLeaf will participate in events over the next 12 months, including Arizona’s Tour de Cure, develop and promote recipes on the ADA’s Diabetes Food Hub website, join ADA-approved chefs for online cooking demos using SweetLeaf Products, and provide awareness of ADA’s free online Type II Diabetes Risk Test to help people understand their personal risk for diabetes and advice for lowering their risk.

"Helping consumers live better and healthier has always been on the forefront of our vision," said Michael May, president and CEO, Wisdom Natural Brands (SweetLeaf’s parent company), in a press release. "With the staggering statistics of diabetes in this country, our partnership will allow us to help educate more consumers about simple steps they can take to improve their health with foods that still taste good and help them reduce sugar in their diet."

"By working with SweetLeaf, we are able to provide resources like education, low/no sugar products, and recipes to help all people, including those living with prediabetes and diabetes, make healthier choices," said Charles "Chuck" Henderson, CEO of the ADA.