Sweegen’s new high-intensity sweetener, Ultratia brazzein, now available for new product development: Natural Products Expo West 2022 Preview

Article

Brazzein, which Sweegen debuted at SupplySide West 2021, is a small, heat-stable protein that is 500-2000 times sweeter than regular sugar.

Photo © iStockphoto.com/Maksud_kr

Photo © iStockphoto.com/Maksud_kr

Sweegen (Rancho Santa Margarita, CA) has announced the commercialization of its latest high-intensity sweetener Ultratia brazzein. Brazzein, which Sweegen debuted at SupplySide West 2021, is a small, heat-stable protein that is 500-2000 times sweeter than regular sugar. Extracted from the oubli fruit out of West Africa, Sweegen was able sustainably scale brazzein for commercial production despite the fruit’s limited supply with the help of Conagen’s proprietary precision fermentation process.

"In 2021, Sweegen launched our Taste Blazer concept, which is a promise to the food and beverage industry that we will help forge a new path for creating truly better-for-you foods,” said Sally Aaron, senior vice president of marketing, in a press release. “Sweegen’s Ultratia brazzein is a key tool to help brands explore entirely new ways to improve the health profile of existing and new products.”

Brazzein promises little to no bitter aftertaste and helps reduce sweet linger. “With Sweegen’s growing and proprietary portfolio of Signature Sweetness Solutions, product developers have more creative possibilities for developing mainstream reduced sugar foods and beverages, as well as innovations for popular diets such as Keto and low-to-no carbohydrate lifestyles,” said Aaron. “With Sweegen’s Ultratia brazzein, coupled with our portfolio of advanced stevia sweeteners, and our Flavors for Taste Modulation, featuring bitter blocking technology, brands now have modern tools for creating great-tasting products with consumer appeal.”

Samples of brazzein are ready for brands interested in expanding their sugar reduction toolkits. Sweegen will be exhibiting at Natural Products Expo West 2022 in Anaheim, CA at booth 2681.

Recent Videos
woman working on laptop computer by window
© 2024 MJH Life Sciences

All rights reserved.