Survey Says Grocery Shoppers are Wary
IBM (Armonk, NY) has released a survey indicating significant levels of consumer anxiety in the U.S. surrounding grocery shopping, reports MediaPost News.
IBM (Armonk, NY) has released a survey indicating significant levels of consumer anxiety in the U.S. surrounding grocery shopping, reports MediaPost News. The survey sampled 1000 Americans who claim to shop for groceries at least once a month.
Among many notable statistics, the survey concluded that less than 20% of adult shoppers trust their food companies to produce safe and healthy products. Out of those surveyed, 60% claimed to feel concerned about the foods they purchase with 77% wanting more information about their foods' contents.
Recent nationwide product recalls may provide this survey with more relevance as 83% of those surveyed were able to name a food product recalled in the past two years.
IBM has not been identified as the study’s sponsor.
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