The TruLiposome Verified seal ensures that a liposomal ingredient is made up of true liposomes.
Specnova (Tysons Corner, VA), the makers of LipoVantage liposomal ingredients, has introduced its TruLiposome Verified Seal to ensure the quality and consistency of liposomal ingredients. Liposomal ingredients offer enhanced bioavailability and performance, but not all liposomal ingredients on the market meet the standards for true liposomes, says Sebastian Balcomb, MA, a medicinal chemist and founder of Specnova.
“Liposomes are an evolving technology in the natural product space, and not as understood as other delivery methods,” says Balcombe in a press release. “Producing these ingredient powerhouses requires a unique manufacturing environment and years of experience. While some companies claim to create liposomal ingredients, most fail at creating true liposomes. In essence, consumers aren’t getting the high-performance ingredients they’re paying for.”
Specnova explains that to carry the TruLiposome Verified seal, the ingredient must pass a number of criteria, namely:
“Trust is the cornerstone of brand loyalty,” says Balcombe. “In an age where consumer skepticism is high and loyalty is hard-earned, the TruLiposome Verified seal stands as an important tool to build and maintain that trust. We value transparency and are committed to providing you with the best ingredients delivered through cutting-edge science and technology.”
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