The National Advertising Division (NAD) opened an inquiry regarding Provezza Health’s (New York City, NY) elderberry syrup after the firm featured an Instagram post that read, “Potent Immune Support During A Severe Season. Provezza is highly concentrated to deliver antioxidant action for immune defense.”
Provezza Health informed NAD that the post was permanently discontinued prior to the inquiry, and though the firm disagreed that the post implied it can protect consumers against the Coronavirus, it said Provezza would refrain from making express or implied claims with a similar message moving forward.
NAD shares the Federal Trade Commission (FTC) and FDA’s concerns regarding supplement manufacturers touting that their products can cure or increase consumers’ immunity to protect them from COVID-19. It is using its monitoring resources to seek out product claims that are misleading with health-conferring benefits related to COVID-19.
According to a press release, Provezza Health thanked NAD for “its ongoing monitoring efforts of the dietary supplement industry” and stated that it has “never expressly or impliedly claimed to treat COVID-19 or any other disease, and we will continue this policy into the future.”
Social media post from Provezza Health draws unwanted attention from NAD
The National Advertising Division (NAD) claims that Provezza Health's Instagram post made illegal COVID-19 claims.
Photo © iStockphoto.com/s-cphoto
The National Advertising Division (NAD) opened an inquiry regarding Provezza Health’s (New York City, NY) elderberry syrup after the firm featured an Instagram post that read, “Potent Immune Support During A Severe Season. Provezza is highly concentrated to deliver antioxidant action for immune defense.”
Provezza Health informed NAD that the post was permanently discontinued prior to the inquiry, and though the firm disagreed that the post implied it can protect consumers against the Coronavirus, it said Provezza would refrain from making express or implied claims with a similar message moving forward.
NAD shares the Federal Trade Commission (FTC) and FDA’s concerns regarding supplement manufacturers touting that their products can cure or increase consumers’ immunity to protect them from COVID-19. It is using its monitoring resources to seek out product claims that are misleading with health-conferring benefits related to COVID-19.
According to a press release, Provezza Health thanked NAD for “its ongoing monitoring efforts of the dietary supplement industry” and stated that it has “never expressly or impliedly claimed to treat COVID-19 or any other disease, and we will continue this policy into the future.”
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The affiliation agreement intends to help Japanese health and food companies enter international markets.
MycoTechnology introduces new sugar reduction solution, study highlights consumer insights on sugar alternatives
MycoTechnology's research reveals consumer demand for reducing sugar, and their innovative honey truffle sweetener addresses consumer preferences.
Mars partners with suppliers like ADM to bring regeneratively grown ingredients to pet food
Mars (Franklin, TN) is collaborating with partners and suppliers like ADM, The Anderson, Inc., Riceland Foods, and Soil and Water Outcomes Fund through its Royal Canin USA and Petcare U.S. Inc. brands to provide financial incentives to farmers to implement regenerative agricultural practices.
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The producer of botanical ingredients and organic berries is expanding to reach customers in the U.S. and Canada.
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