Sirio Parma will showcase interactive brand-building experience at Expo West 2025
Attendees can conceptualize their brand designs and formulations. Sirio will also feature its latest nutraceutical innovations.
Image courtesy of Sirio Pharma
In a recent press release, Sirio Pharma, a nutraceutical contract development and manufacturing organization (CDMO), along with Best Formulations, announced the debut of its new interactive touchscreen at Expo West, taking place March 4-7, in Anaheim, California. The kiosk will offer attendees the opportunity to visualize and build their own nutraceutical brand.
"Our goal was to create an immersive, interactive experience that showcases the full breadth of Sirio’s capabilities while demonstrating how we empower brands to bring their vision to market," stated Evelyn Reinson, director of marketing at Sirio Pharma and Best Formulations, in the press release. "This innovative platform allows visitors to conceptualize and refine their product ideas in a highly dynamic and intuitive way. We are excited to introduce Natural Products Expo West attendees to a next-generation tool that highlights our expertise in advanced dosage formats, innovative shapes, flavor engineering, and tailored formulation solutions."
The step-by-step process begins with attendees selecting a category (sports nutrition, women’s health, etc) and then select a dosage format (gummies, capsules, etc), with options for variations, such as plant-based or gelatin soft gels. Next, attendees can customize brand colors and product name. A 3D preview is made, and augmented reality places the product in real-world settings. A personalized QR code can be used by attendees to display and share their formulation, or it can be sent to their email.
Additionally, Sirio Phama will highlight innovations in nutraceuticals, such as CoQ10 and PQQ Gummies supporting heart health, brain function, and increased energy; Magnesium Gummies containing magnesium glycinate and calcium for muscle relaxation, nerve function, and bone health; Creatine Gummies for increased exercise performance, recovery, endurance, and replacing adenosine triphosphate (ATP) stores; plus, for gut health and metabolism, Apple Cider and Probiotic Gummies.
Sirio will be at booth 3817 at Expo West.
Recently, Sirio also announced a new quality control initiative to offer customers pharma-grade quality assurance/quality control (QA/QC) to provide confidence in product quality, ingredient levels, as well as label claims.
