Sibelius Natural Products launched Sibelius: MyceliAid, a mushroom-based immune ingredient made with a wild-crafted, sustainably sourced chaga mushroom that is grown on birch trees and hand-picked by local farmers.
Photo © AdobeStock.com/zhaubasar
Sibelius Natural Products (Oxford, England) launched Sibelius: MyceliAid, a mushroom-based immune ingredient made with a wild-crafted, sustainably sourced chaga mushroom that is grown on birch trees and hand-picked by local farmers.
“The pandemic has inevitably opened a lot of eyes and consumers have become increasingly aware of their general health,” said Gioia Zambon, North America sales & marketing manager at Sibelius, in a press release. “Functional mushrooms are being incorporated into consumers’ everyday routines for their many holistic wellness benefits”.
Sibelius chose a distinguishable source of chaga with superior biological activity, as shown by its patented Chronoscreen platform, a proprietary assay for the identification of biologically active ingredients. In addition to being sustainably grown, traceable, and scientifically evidenced, MyceliAid comes as a water-dispersible powder suitable for several delivery forms.
Prinova acquires Aplinova to further increase its footprint in Latin America
April 7th 2025Prinova has recently announced the acquisition of Brazilian ingredients distributor Aplinova, which is a provider of specialty ingredients for a range of market segments that include food, beverage, supplements, and personal care.