Flavors like Roasted Jalapeno and Honey Smoked BBQ may be just what's needed to reinvigorate the nutrition bar market.
This brand draws inspiration from an international palate. “We wanted to offer a global restaurant experience to our consumer, no matter where they were,” CEO Danny Grossman explains. As such, the company and its founders drew inspiration from Thai, Moroccan, and Indian food. Local flavors also play a role. The company’s California bar comprises a full serving of kale, as well as spinach, broccoli, quinoa, and chia, among other ingredients.
As for consumers who haven’t yet embraced the savory snack bar concept, “we have confidence that this is changing at a pretty dramatic rate and is a trending pattern visible even in the yogurt category,” Grossman says. He also predicts that demand for snack bars will grow “as Americans participate in ‘grazing’ rather than full meals more and more.”
<<Previous Next>>
The Nutritional Outlook Podcast Episode 39: Nutritional Outlook's Ingredients to Watch in 2025
February 25th 2025In this episode, Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2025.