Flavors like Roasted Jalapeno and Honey Smoked BBQ may be just what's needed to reinvigorate the nutrition bar market.
KIND launched its first-ever savory bar line, Strong & KIND, this April. The bold flavors include Honey Smoked BBQ, Honey Mustard, Roasted Jalapeno, Hickory Smoked, and Thai Sweet Chili. Endorsed by NBA all-star Kevin Durant, the Strong & KIND line targets the sports nutrition market. “It was very important that we found natural ways to get 10 g of protein in each bar, without using soy or whey,” explains Elle Lanning, senior director of communications. “We did this by playing around with a number of ingredients and eventually found that by using almonds, seeds, and pea protein, we could provide all nine essential amino acids and a healthy source of protein.”
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The Nutritional Outlook Podcast Episode 39: Nutritional Outlook's Ingredients to Watch in 2025
February 25th 2025In this episode, Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2025.