Sabinsa showcases branded-ingredient innovation: 2023 Natural Products Expo West Preview

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Sabinsa (East Windsor, NJ) will highlight all of its leading branded ingredients at the Natural Products Expo West trade show in Anaheim, CA, in March. At Booth #4546, the company will offer its top scientists to discuss innovative formulating options for these ingredients.

One of the company’s leading ingredients is Sabroxy, a patented extract of Oroxylum indicum bark extract for cognitive function that is standardized to oroxylin-A, baicalein, and chrysin. Another is Shagandha ashwagandha root extract, which is standardized to contain 2.5% withanolides and is in compliance with the USP-NF monograph for ashwagandha.

CurCousin is one of the company’s weight-management and metabolic-health ingredients. It contains calebin A, a curcumin analog naturally present in Curcuma longa and Curcuma caesia, or black turmeric. Another ingredient is Saberry from amla fruit, which is clinically studied for blood sugar support and is standardized to the antioxidant molecule beta-glucogallin.

Other ingredients include the LactoSpore Bacillus coagulans MTCC 5856 shelf-stable probiotic; DigiZyme enzyme blend that addresses healthy digestion and delayed-onset muscle soreness (DOMS); LivLonga for liver health, which combines Sabinsa’s Curcumin C3 Complex, Livinol, and BioPerine ingredients; and Nigellin black cumin seed extract standardized to thymoquinone and available both as an oil and as defatted black and white powders.