Reimagining Immune Health Supplementation
Awareness about immune health has skyrocketed over the past year, and consumers are developing a better appreciation of how the immune system ties into everyday health and wellness. Specifically, consumers are connecting immune health with quality of life, which is a new phenomenon. Previously, consumers mainly associated quality of life with brain health or energy support. But times are changing, and shoppers now realize how important it is to support the immune system each and every day. As a result, the immune health category has seen tremendous sales growth among new and existing buyers of immune health products.
Balchem’s Newest Launch Optifolin⁺® Brings Innovation to the Folate Market (September 2024)
November 15th 2024Supplement launches featuring 5-MTHF are on the rise with double digit growth. In this episode of Nutritional Outlook’s podcast, we explore Optifolin⁺, a new ingredient in the market that offers essential nutrition from prenatal through adulthood. Join us as we uncover the potential impact of the next evolution in folate, setting the stage for a healthier future.
The Link Between Immune Health Benefits & Healthy, Active Lifestyles
January 11th 2024Better immune health means more healthy, active days – and who doesn’t want that? Now, we’re in an era where consumers want to be proactive about their immune health. Nutritional Outlook’s latest podcast highlights one key immune health ingredient, IMMUSE™, that brings a unique mode of action to activate pDCs (plasmacytoid dendritic cells)* — a pivotal leader within the immune system.
What Today’s Cognitive Health Consumers are Focusing On
January 10th 2024Nootropics have become a buzzword in the supplement space, and formulators are faced with a number of different ingredient options to use in their next formulation. In this podcast, Nutritional Outlook explores a clinically researched brain health ingredient, Cognizin® Citicoline, that can help supply the required nutrition that the brain needs to stay focused and alert all day long.
