PureGreen eco-friendly extraction technology announced by Greenvit

Image | adobe.stock/Svetlana Kolpakova

Greenvit announced in a recent press release the launch of their PureGreen eco-friendly extraction technology. The company is a manufacturer of botanical extracts and ingredients used in “dietary supplements, food, feed and pharmacutical industries.”¹ In November 2024, Greenvit launched several of its clinically tested ingredients into the North American market². The company first began in 2010 and formulates 52 herbal extracts that are grown throughout the European continent.

According to Greenvit CEO Rafal Pietruszynski, there are five key benefits to the technology:

1. Reduced energy consumption compared to conventional methods, contributing to a smaller carbon footprint and lowering operational costs.
2. By utilizing purified water as solvent and cold-extraction method, there is a lower environmental impact.
3. Pure Green is more effecient, with higher yield rates, allowing for more effective extraction processes and reduced waste.
4. By preserving the natural compounds of the plant materials, the extracts maintain their full potency and nutritional value.
5. The absence of harmful chemicals and additives in the extraction process results in cleaner, safer products for consumers.

According to the press release, PureClean relies on “nature’s most abundant resource: water.” To begin, purified water and frozen berries are blended together for extraction, then the extract is separated from the pulp by centrifugal force. One of its eco-friendly benefits is that the pulp is not thrown away and wasted but is instead, upcycled. From there, the juice goes through microfiltration and ultrafiltration membranes, which helps keep the actives intact. Pietruszynski mentioned in the release that the, “PureGreen process is powered by photovoltaic energy, ensuring a minimal carbon footprint.”

“The expectation by consumers that their supplements are clean, sustainable and traceable is now a given, and this has encouraged our team to develop Pure Green extraction,” Pietruszynski mentioned. “By prioritizing both quality and sustainability, PureGreen technology positions Greenvit as a leader in the natural extracts market, catering to the growing demand for eco-conscious products.”

One of the ways the company uses their PureGreen extraction technology is to create their Purified Prebiotic Berry Extract products that come in tart cherry, elderberry, aronia, black currant, bilberry and blueberry. These products are maltodextrin- and silicone dioxide -free, as well as 100% water-soluble and do not contain added sugars. With this new technology, it can potentially enable a variety of flexibility when creating other formulations.

“Utilizing our PureGreen technology, our unique berry juice powder extracts can claim clean label as there is also no corn or potato starch used in the process, nor are any chemicals or additives used,” Pietruszynski said. “Instead, we use only FDA-approved ingredients such as acacia gum.”

Pietruszynski added, “Consumers are sold on supplements to improve their health and well-being but are seeking improved convenience and taste to provide more of a sensorial experience. PureGreen ingredients can help provide these attributes.”

References

1. Mission https://greenvit.pl/mission/ (accessed Jan 17, 2025).
2. McEvoy, E. European botanical extract manufacturer Greenvit expands into North American market https://www.nutritionaloutlook.com/view/european-botanical-extract-manufacturer-greenvit-expands-into-north-american-market (accessed Jan 17, 2025).