PromOat Oat Beta-Glucan Sees First U.S. Launch in Fruit Smoothies
The product touts a cholesterol claim.
Beverage brand Oatworks has become the first company to launch a U.S. product line cobranded with PromOat, an oat beta-glucan ingredient from Swedish supplier Biovelop.
The new line of oat-and-fruit smoothies-in such flavors as mango/peach, pomegranate/blueberry, and strawberry/banana-allow consumers to enjoy the benefits of oatmeal while on the go, including benefits such as satiety and energy.
Moreover, products featuring PromOat can also bear the FDA heart health claim for cholesterol reduction. Biovelop derives PromOat from Swedish oats using patented technology.
Sirio Pharma launches line of ready-to-market organic gummies and softgels called PureOrganix
August 26th 2024The new line is made up of three gummies and one softgel that are formulated to meet stringent EU-Organic certification criteria, and target women’s health, metabolic health, and heart health.
SourceOne Global Partners to distribute Qualitas Health’s microalgae omega-3 ingredient globally
August 15th 2024SourceOne Global Partners has announced a partnership with Qualitas Health Inc., (dba iwi life) to introduce the company’s trademarked AlmegaPL microalgae omega-3 ingredient to the global marketplace.
