Private equity firm, Lion Equity Partners, acquires Country Life

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A Denver-based private equity firm, Lion Equity Partners, has announced the acquisition of Country Life LLC by its affiliate, Lion Equity Fund III, from KI NutriCare, which is a wholly owned subsidiary of Kikkoman Corporation. Country Life sells supplements and personal care products through its three leading brands: Country Life Vitamins, Desert Essence Personal Care, and Biochem Protein.

“For more than 50 years, Country Life has distinguished itself as an industry leading brand with exceptional products, service, and innovation,” said Jim Levitas, co-founder and partner of Lion Equity Partners, in a press release. “The company’s expertise in health and wellness combined with its commitment to the highest quality provide a strong foundation for future growth, both organically and through strategic add-on acquisitions.”

Wendy Lucas, president of Country Life, said in a statement: “Country Life was founded with a commitment to providing the very best health and wellness products to our customers. We are thrilled by Lion Equity’s investment in Country Life as we continue to provide trusted natural products at the highest standards. As a leader in the natural health industry, we look forward to continuing our mission through targeted investments in our business to help us accelerate our long-term strategic plan and support Country Life’s next phase of growth. We look forward to the many milestones ahead!”