Prinova focuses on sports nutrition at Vitafoods Europe 2023

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Prinova Europe (London) will showcase its ingredient solutions for sports nutrition at the Vitafoods Europe trade show taking place in Geneva, Switzerland, on May 9-12 (Booth G40). The company will highlight its branded ingredients Enduracarb, Aquamin, and EAAlpha, among others.

Enduracarb is a carbohydrate that enhances physical performance by fueling muscles, reducing insulin spikes, and fighting dehydration, the company states. It also masks the bitterness of protein. The ingredients is certified by Informed Ingredient.

Aquamin is a range of plant-based, clean-label marine multimineral complex ingredients also suited for sports nutrition. The company says that more than 40 peer-reviewed scientific publications support these ingredients. Finally, EAAlpha is the company’s patented blend of nine essential amino acids aimed at supporting muscle protein synthesis.

The company will also showcase new product prototypes at Vitafoods Europe, including a chewable gummy for beauty-from-within featuring Prinova’s biotin, zinc, and vitamin E ingredients; a joint-health drink featuring Curcumin C3 Reduct and vitamin C; a plant-based hot chocolate featuring AlphaTea L-theanine for stress reduction; and a hydration beverage formulated with Cococin, a freeze-dried derivative of coconut water that contains electrolytes.

“At Prinova, helping manufacturers with their innovation and being by their side every step of the way is our raison d'être,” said James Street, marketing director, EMEA and APAC at Prinova, in a press release. “Recognizing the consumer sweet spot can help move the category value needle in the right direction, and we’re really excited to have this opportunity to highlight our global consumer trend insights with these innovative and thought-provoking concepts.”