Practitioner supplement brand Pure Encapsulations now sold by The Vitamin Shoppe

Pure Encapsulations products. Image courtesy of The Vitamin Shoppe.

The Vitamin Shoppe (Secaucus, NJ) has announced the launch of the Pure Encapsulations brand of professional supplements in The Vitamin Shoppe and Super Supplements stores, and online. Up until now, Pure Encapsulations has been sold exclusively through healthcare professionals.

"We are thrilled to announce the launch of Pure Encapsulations at The Vitamin Shoppe, making our first venture into in-store retail. This significant milestone enables our supplements to be accessible to consumers in a physical retail environment, expanding our reach beyond our traditional channels,” said Dawn Setlock, RN BSN, vice president and general manager of Pure Encapsulations, in a press release. “We specifically chose The Vitamin Shoppe due to their esteemed Health Enthusiast store associates, who offer tailored recommendations to consumers in-store. This new collaboration is a testament to our commitment to delivering premium health and wellness professional supplements to consumers who may not have direct access to Pure Encapsulations through their healthcare professionals.”

“We are pleased to offer a curated range of Pure Encapsulations products within our stores and on vitaminshoppe.com, providing greater accessibility and ease of shopping to a brand that is well known for its exceptional quality and science-backed formulas,” said Muriel Gonzalez, president of The Vitamin Shoppe. “Our brand partners know they can trust our Health Enthusiast store associates to provide customers with the highest levels of service, expertise, and product knowledge—which helps make us unique among supplement retailers. The Vitamin Shoppe is proud to continuously align with the most innovative brands in health and wellness and deliver the most sought-after supplement products to consumers across the country.”

The Pure Encapsulation products now available at The Vitamin Shoppe include: O.N.E. Multivitamin, Berberine UltraSorb, and Digestive Enzyme Ultra, a blend of vegetarian digestive enzymes.