Nutrafol enters into multi-year partnership with Major League Baseball as the first hair growth supplement to earn NSF Certified for Sport

Nutrafol announced a multi-year partnership with Major League Baseball (MLB) to be its Official Hair Growth Partner. The strategic partnership will launch in the 2025 Postseason and extend into the 2026 regular season. In tandem with this partnership, Nutrafol is also the first and only hair growth supplement to earn NSF Certified for Sport, which is the only independent third-party certification program recognized by the MLB.

“Partnering with Major League Baseball is a natural fit for Nutrafol, as we are both laser-focused on serving our customers and fans as well as meeting the highest standards in all that we do—as now seen by our hair growth supplements earning the top level of certification from NSF,” said Cindy Gustafson, CEO at Nutrafol. “As leaders in hair health, we can’t wait to begin our partnership during one of the most exhilarating times of the season, bringing hair wellness into the national conversation in a way that’s both impactful and inspiring.”

The partnership will begin with the “Hats Off” campaign. The idea is rooted in the tradition of fans taking their hats off during exciting moments of the game, and will include fan experiences as well as custom content that will run across Nutrafol’s and MLB’s channels, including social, digital, and MLB Network.

Nutrafol and MLB will also introduce the following:

• Postseason Testimonials: A roster of recognized baseball personalities will act as ambassadors to spotlight their personal hair journeys, and why they trust Nutrafol’s clinically tested supplements for hair health.
• Ballpark Fan Experiences: There will be a dedicated in-stadium “Hats Off” section at select ballparks through the country to create in-game fan engagement and fun moments throughout the Postseason.
• Custom Integrations: Nutrafol will showcase standout plays and comebacks though its “Hats Off” digital highlight series. Nutrafol will also have brand signage as a backdrop for reliever warm-ups and epic entrances in MLB bullpens.
• Hats Off to the World Series Sweepstakes: Nutrafol will launch a new sweepstakes on September 29, lasting until 11:59pm ET on October 15, where baseball fans can enter for the chance to win a grand prize package that includes World Series tickets, a year’s supply of Nutrafol, merch, and more.

In 2026, Nutrafol and MLB will expand on its campaign to focus on “The Long Game,” providing education about long-term air health maintenance and holistic wellbeing through a fleet of baseball personalities called “Hair Captains,” who will share their hair journeys and experiences using Nutrafol’s hair growth supplements. The campaign will also highlight Nutrafol’s whole-body approach to hair health, by targeting the root causes of hair thinning, that include stress, hormones, nutrition, and lifestyle.

“Nutrafol is a renowned brand that helps over a million people across the country, and we know this partnership will be unique and impactful. In fact, in recent years the MLB health and safety team has reported that many players have sought out certified hair growth supplements—and now they finally have a trusted option,” said Uzma Rawn Dowler, MLB chief marketing officer and senior vice president, Global Corporate Partnerships. “We’re looking forward to encouraging everyone at our games, from players to fans, to take their hats off and confidently celebrate with us as Nutrafol joins MLB as our Official Hair Growth Partner.”

The hair growth nutraceuticals that have earned NSF’s Certified for Sport designation include Nutrafol Women, Men, Postpartum, Women’s Vegan, and Women’s Balance. The certification is also recognized by the National Hockey League, the Canadian Football League, and the United States Anti-Doping Agency (USADA). It is also recommended by the NFL, NBA, PGA Tour, LPGA, CCES, ASPDA, iNADO, Ironman, NASCAR, and Taylor Hooton Foundation, to name a few.

“NSF welcomes Nutrafol to the Certified for Sport program as the first and only hair growth supplement brand to reach our highest level of certification for athletes and active consumers,” said David Trosin, senior director, Nutrition and Wellness at NSF. “NSF is focused on protecting and improving human health worldwide. By meeting our rigorous requirements for both Contents Certified and Certified for Sport, Nutrafol is demonstrating its commitment to clean sport as well as quality and safety for its hair growth supplements.”