NP Nutra Launches New Organic Green Grass Line

NP Nutra (Rancho Dominguez, CA) has launched its line of certified-organic Green Grass Superfoods, including wheatgrass powder, barley grass powder, and alfalfa grass powder.

The line also features what the company calls “new kids on the block”: oat grass powder, buckwheat grass powder, and rye grass powder.

The company says that green cereal grasses are nutritious whole foods, best known for their cleansing, alkalizing, and antioxidant properties. They are made from the young, nutrient-dense shoots of cereal grasses, which are harvested above the ground, ensuring that none of the grain is present.

Green grasses are also an extremely rich source of chlorophyll and contain a wide variety of vitamins, minerals, and phytonutrients.

“Our green grasses are grown outdoors under sunlight in order to maximize their chlorophyll content,” says Andrew Carter, the company’s quality-control manager. “We harvest when nutrients are at optimum levels and then dry our grasses at specially controlled temperatures to maintain their rich, green color and nutrient profiles.”

The company adds that these ingredients are becoming popular in functional foods and beverages. “There’s a big push now for people to include more fruits and vegetables in their diets,” says Marina Linsley, the company’s marketing director.