NOW’s Give a Tea initiative donates one box of tea to a food bank for every two boxes of its tea retailers purchase

Photo from NOW

NOW has introduced its new Give a Tea line, with the goal of donating one box of the tea to the Chicago Food Depository for every two boxes of Give a Tea purchased by retailers. Current tea flavors carrying the new design include Better Off Red, Ojibwa, Organic Heavenly Hip Hibiscus, Organic Chamomile, Ginger Mint Comfort, Organic Black Tea, Organic Peppermint Tea, and Organic Green Kick. NOW says that other teas in its line will transition to the new branding next year.

“Food pantries expressed a big need for quality, healthy beverages that aren’t loaded with sugar, and we’re excited to be able to help fill this void,” said Dave Rosenberg, food category manager, NOW, in a press release. “In October, we made our first donation to the Chicago Food Depository of 27,642 cartons of tea. That’s a retail value of nearly $140,000 and represents the number of teas purchased from July to September. This is just the beginning of what we anticipate will be a long-term partnership that will benefit our local community.”