Newly integrated House Foods Holding USA Inc. will showcase diverse plant-based offerings at Natural Products Expo West

Image courtesy of House Foods Holding USA Inc.

In a February 28, 2025, press release, Franklin Farms and House Foods announced that they will exhibit for the first time at Natural Products Expo West as House Foods Holding USA Inc. The global plant-based food company will be exhibiting at booth #4979 in Hall E at the event, taking place March 5-7, 2025, in Anaheim, California.

Brands under House Foods Holding USA Inc include House Foods, Franklin Farms, El Burrito, Nature's Soy, and Superior Natural. Retail products include soybean tofu, veggie burgers, seitan, shirataki, chickpea tofu, and plant-based meal kits.

In 2022, House Food had acquired the tofu and plant-based food manufacturer Keystone Natural Holdings, LLC (KNH), which itself had acquired the plant-based food manufacturer Nature's Soy in 2016, and whose brands also included Franklin Farms, and Superior Natural¹. The acquisition of KNH expanded House Foods manufacturing presence in North America, for a total of eight facilities.

“We’re thrilled to connect with attendees at Natural Products Expo West as we unveil our exciting new plant-based foods portfolio,” stated Takayuki Doue, CEO, House Foods Holding USA Inc, in the press release. “Recent acquisitions have allowed us to integrate Franklin Farms, House Foods, El Burrito, Nature’s Soy, and Superior Natural brands under House Foods Holding USA Inc. We've combined the strengths of each brand to become the global leader in plant-based foods, championing a healthy and versatile lifestyle with clean, functional offerings. This show is an exciting milestone as we unveil our expanded portfolio of delicious and nutritious plant-based products to both existing and potential customers.”

Attendees will be able to learn more about the company’s technology for plant-based textures and tastes, plus sample plant-based items including House Foods and Franklin Farms Tofu, Franklin Farms Organic Tempeh, El Burrito Soyrizo, and Franklin Farms Island Style Pineapple Teriyaki Balls.

Reference

1. House Foods Group. House Foods Group Acquires Keystone Natural Holdings, LLC https://www.prweb.com/releases/house-foods-group-acquires-keystone-natural-holdings-llc-891208568.html (accessed 2025-04-03).