New water-dispersible astaxanthin outperforms competitors, BGG and affiliates say

Photo © Shutterstock.com/Mariyana M

BGG (Irvine, CA) and its affiliates Solix Algredients (Fort Collins, CO) and Algae Health Sciences (Irvine, CA) have released a new version of their flagship astaxanthin ingredient, AstaZine natural astaxanthin, in what the companies call a perfectly water-dispersible emulsion form for beverage applications. The product incorporates a trademarked technology called Dispersa that the companies claim resolves complications common to competing water-dispersible astaxanthin products-namely, ineffective dispersion in water, and residual staining in consumers’ mouths and packaging.

“We’ve seen competitive products claiming to be water dispersible which have sedimentation and suspended particles after mixing,” said Lixin Ding, PhD, general manager of BGG North America, in a press release. “Astaxanthin using Dispersa technology is completely transparent and stable over time with no aggregation, sedimentation, or suspension of astaxanthin.”  

The product was developed in Switzerland under the direction of Christian Artaria, CEO of BGG Europe. “Astaxanthin is an ideal ingredient for several different applications that lend themselves to a drinkable delivery method, such as sports drinks and antiaging health shots,” said Artaria in a press release. “Now we can offer a truly suitable solution for pioneering brands to bring the benefits of astaxanthin to their consumers in drinkable form.”

The companies say they plan to use Dispersa to create other water-dispersible ingredients in the future.