New Trade Association Formed in Europe

National associations and food supplement companies have created Food Supplements Europe, a new trade association dedicated to providing regulators and scientists with technical and scientific support from industry and increasing awareness about the important role food supplements play in public health in Europe.

“Food Supplements Europe is a unique partnership bringing together the vast technical and scientific expertise of company experts with the market and practical knowledge of national associations,”said Ric Hobby, vice president, worldwide regulatory, government and industry affairs at Herbalife International, and member of Food Supplements Europe. “Through specific tools and programs, we aim to promote adherence to standards to ensure the safety and quality of food supplements on the EU market and to help shape a positive regulatory environment for the future.”

“By joining together national associations and companies, Food Supplements Europe ensures that the sector has a sound and solid basis and a broad [representation] for Europe encompassing small and medium-sized and large companies, working together on the development of a sustainable market in the interest of public health,”said Ingrid Atteryd, chair of the Swedish food supplements association Föreningen Svensk Egenvård and member of Food Supplements Europe. “We are committed to working with regulators to create an appropriate and effective legal framework for food supplements in Europe.”