New stevia ingredient labels as “natural flavor”

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Ingredient supplier Tate & Lyle (London), together with stevia ingredient supplier Sweet Green Fields (SGF; Bellingham, WA), has introduced a new stevia-based extract that labels as a “natural flavor” per FDA’s definition. It can be used in combination with other sweeteners.

The new ingredient, Zolesse Natural Flavor, is a glycosylated stevia extract. It is meant to appeal to consumers seeking clean-label products. “Zolesse is a true formulator-friendly flavor solution,” said Mel Jackson, PhD, chief science officer for SGF, in a press release. “It eases the concern of formulators who believe consumers may be sensitive to stevia products when reading ‘steviol glycosides’ or ‘stevia extracts’ on the label. Plus, Zolesse creates no application hurdle since it has a negligible effect on the original taste of the products.”

The companies say that Zolesse works well when combined with other stevia products. It can help to modify the taste of stevia extracts, for instance, reducing bitterness and linger and resulting in a more sugar-like taste. It can also be used with other natural sweeteners such as monk fruit to enhance the intensity of sweetness.

“Zolesse Natural Flavor is available in the U.S., Mexico, Brazil, Philippines, Indonesia, and anywhere that FEMA GRAS flavors are accepted,” the company states.