New Report Calls the Outlook for Beauty Drinks “Attractive”

The “niche but growing” global market for beauty drinks saw a 2.9% increase in 2010, reaching €1.1 billion and 144 million liters, says market research firm Zenith International.

The recession has impacted the market somewhat, following a period of strong growth in 2007. (Since 2006, the market has increased a total of 29%.) “Nonetheless, Zenith forecasts that, as the global economy recovers, interest in beauty drinks will be reignited, and the market is expected to reach 185 million liters by 2014,” it says.

The Asia Pacific market-in particular, Japan-is the leader in consumption and innovation, says Zenith.

“Beauty drinks were originally aimed at more-mature women looking for antiaging products,” says Zenith senior market analyst Charmaine Holmes. “Today, with broadening social pressure to look good, antiaging regimens are starting at an earlier age. This has led to the introduction of brands targeting younger women, including some specifically for acne reduction in teenagers and for early skin care and protection among young adults. For more-mature skins, we’ve come across antiwrinkle, skin-firming, and plumping products.”

Popular ingredients have been skin “building blocks” such as collagen, hyaluronic acid, and ceramide; or antioxidants such as carotenoids. Newly emerging ingredients entering the arena are porcine placenta and superoxide dismutase.