New formula provides immune support and symptom relief, says Pharmactive

Photo © iStockphoto.com/Matt_Brown

Pharmactive Biotech has introduced a new botanical combo that is composed of branded Isenolic olive leaf extract (Olea europeana L.) and ribwort plantain (Plantago lanceolata) called Isenolic Complex. The formula is formulated to support cold and flu symptom relief, including throat irritation, and cough. Isenolic Complex is highly water soluble and can be formulated into a number of applications such as foods, beverages, shots, and gummies.

“Incorporating botanical relief formulas such as Isenolic Complex into syrups, shots, candies, or chewables is more desirable for consumers who tend to avoid taking pills and tablets,” says Julia Diaz, head of marketing at Pharmactive, in a press release. “They prefer enjoying a new flavor sensation that can also help relieve cold and flu symptoms when they’re not feeling well.”

The Isenolic component of the formula is standardized to 4% elenolic acid, which is the key bioactive in olive leaves. According to Pharmactive, Isenolic has been shown in recent research to suppress 65% of influenza-A virus activity in vitro. Ribwort plantain is a rich source of phenylethanoids and verbascoside, two phytochemicals that have exhibited multiple benefits, including antioxidant, anti-inflammatory, tissue-healing, antimicrobial, and antibacterial activity.

“Plantain is a wild-grown, nutritious leafy vegetable that has been revered as a highly valuable medicinal food for centuries,” explains Alberto Espinel, manager of strategic research and development in Active and Functional Natural Ingredients for Pharmactive. “It carries a long tradition of safe use for treating lung congestion and dry irritated coughs and is typically consumed as a warm tea concoction or hot broth. In addition to the natural helpful compounds, the leaves also contain gums that provide a soothing cough-suppressant and anti-inflammatory effect on the lower respiratory tract.”