New Chapter Brand Receives ABC Award for Botanical Research

New Chapter Inc., a marketer of whole-food tonic herbs and vitamins, says it is the first U.S. company to be recognized by the American Botanical Council (ABC; Austin, TX) for science achievement. ABC awarded the company its 2010 Varro E. Tyler award for its contributions to phytomedicine research.

The company said it received the award specifically for its commitment to research and clinical trials, which seek to uncover the full benefits of the brand’s leading products such as Wholemega, Zyflamend, and Prostate 5LX. It has sponsored research agreements with some of the country’s leading academic research institutions, including Cornell University, Columbia University, and the University of Texas M. D. Anderson Cancer Center.

New Chapter says that the majority of its research is aimed at increasing awareness of the role of inflammation and the maintenance of normal breast and prostate health. However, it now has a policy that requires every new product developed to be supported by appropriate preclinical and clinical research, which will then be submitted to peer-reviewed journals for publication.

The award’s namesake was the former dean of the College of Pharmacy and executive vice president of academic affairs at Purdue University. Tyler was a leading author in botanical medicine and an ABC trustee.