Nature’s Bounty’s Jelly Bean Vitamins win consumer-voted 2022 Product of the Year award

Photo from Nature’s Bounty

The Nature’s Bounty brand announced that its line of Jelly Bean Vitamins was voted 2022 Product of the Year. The 30-year-old Product of the Year awards program is touted as “the world’s largest consumer-voted award for product innovation.” More than 40,000 consumers in more than 40 countries vote for best consumer packaged goods products, including food, beverages, personal care, and household products.

Nature’s Bounty’s Jelly Bean Vitamins won the top award for innovative product in the vitamins category. Nature’s Bounty is a brand of The Bountiful Company, a Nestlé Health Science Company. The Jelly Bean line, launched in November 2021, includes nutritional supplements for sleep, immune support, energy, and more, and features products for both adults and children. The products are vegan and gelatin free and contain no artificial flavors or sweeteners. Ingredients in the line include vitamins C, D, and B12, as well as zinc and melatonin.

The company describes the fruit-flavored jelly beans as “an enjoyable and convenient way to get your daily dose of wellness.” The company also offers Jelly Beans for hair, skin, and nail health, which it says “are a first for the beauty supplement space.”

“Consumers are prioritizing self-care and wellness more than ever, and taking vitamins and supplements is one of the ways consumers support their health. Nature’s Bounty is committed to creating nutritional supplements that support overall health and make wellness routines more enjoyable,” said Aileen Stocks, president, Wellness Brands, The Bountiful Company, in a press release. “With a rich history in the space, we’re no stranger to innovation and are excited to offer this new line of jelly bean vitamins that delivers on our commitment and shows that the future of wellness can taste great.”