Market research partnership connects cannabis sales insights in CPG, dispensaries, and pharma

Photo © AdobeStock.com/ARTPROXIMO

Two market researchers have formed a strategic alliance to enhance cannabis sales data. Cannabis industry market researcher BDSA (Louisville, CO) is partnering with Management Science Associates Inc. (MSA; Pittsburgh, PA), whose market research spans the CPG and healthcare sectors. Together, the firms say they will be able to offer cross-market data that “enables statistical analysis of consumers and delivers groundbreaking insights into the intersection of purchasing cannabis and pharmaceuticals for healthcare needs.”

Roy Bingham, BDSA’s cofounder and CEO, stated in a press release, “Our collaboration with MSA will revolutionize our clients’ understanding of how cannabis addresses diverse consumer needs. With half the population having consumed cannabis in the past six months, this is no longer a niche category only of interest to those within the industry. This partnership will provide actionable, revenue-driving audience, sales impact, and forecasting opportunities to companies inside and outside the cannabis industry.”

MSA is able to gather information on cannabis users in healthcare using its own, patented HIPPA-compliant method. The press release adds: “For the first time, statistically significant cannabis consumption and real-world healthcare data will be combined to identify the impact of cannabis consumption on consumer health and purchasing. Pharmaceutical, consumer packaged goods (CPG), government agencies, academia, healthcare, and cannabis companies eagerly anticipate these insights.” This includes companies who may be interested in getting involved with the cannabis market but who haven’t yet done so.

MSA’s clients will also gain more access to cannabis-industry insights. For instance, the press release states, “Manufacturers contemplating entry into the cannabis industry often face the challenge of limited visibility into cannabis dispensary sales. The integration of BDSA’s data with MSA’s reporting and analytical capabilities empowers manufacturers to target the right products to the right consumer audience, eliminating the guesswork.” Stephen Gongaware, MSA’s executive vice president of business development, added, “We are excited to partner with BDSA to expand our data portfolio to include critical sales insights from cannabis dispensaries.”