Lycored calls on industry to write to a stranger during coronavirus crisis

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Lycored (Secaucus, NJ) is encouraging industry professionals to write an anonymous note of encouragement, appreciation, or general positivity to a stranger. The letters will be printed and included in meals being delivered to seniors and homeless people.

Lycored’s partner in the initiative is Food4hungry.org, one of the largest food banks in California. It is based in Monterey County, close to the farms where Lycored grows tomatoes for its range of natural wellness products. For every note of nourishment that is written, Lycored will add fresh fruit or vegetables to a delivery.

“In these times, the nutrition industry has the potential to play an important role. With many of us at home, we are checking in with ourselves and reflecting on the good things we have, what sustains us, and what matters most," said Golan Raz, head of Lycored’s global health division, in a press release. "At the same time, we have a wonderful opportunity to find ways to reach across the quarantine divides. We can nourish our bonds and support others, physically, mentally, and spiritually. We hope everyone can devote a little time to this small, simple, friendly task.”

The Letters to a Stranger initiative is hosted at littleglowapp.com, where users can also download Lycored’s wellness app littleglow. It is a twist on the company’s ongoing Letters of Love campaign, which for the past three years has encouraged thousands of people to exercise self-love by sending themselves a letter.

“In everything we do, Lycored is dedicated to nourishing, balancing, and sustaining wellness and to doing social good,” said Zev Ziegler, head of global brand and marketing, health, Lycored. “They say a stranger is just a friend you haven’t met yet, and that’s never been truer. With so many of us currently isolated from each other, it’s important to find new ways to connect, even if only virtually. This is a time for people across the world to reflect on what joins us together and we want the whole industry to join us.”