Lief Raws, CellFlo6 partner for sales, distribution

Photo © iStockphoto.com/skynesher

Lief Raws, a division of Lief Labs (Valencia, CA) entered into a licensing partnership to be the distribution and sales arm of CellFlo6, a green tea extract.

“The development of Lief Raws was primarily driven by the important feedback we received from our customers and vendors about what was lacking in the marketplace and determining how we could best help to fill those market voids to better serve the nutraceuticals industry,” said Tito Sanchez, senior sales executive for Lief Raws, in a press release. “As part of this vision for Lief Raws, we are very excited to partner as the distributor of CellFlo6 to be able to bring this clean-label ingredient to brands seeking plant-based formulation options for a vast range of potential applications, including functional foods and gummies, energy and endurance, workout, weight management, RTD and recovery, among other areas.”

Matt Nickerson, CellFlo6 of co-founder, said in a press release that he is excited about the partnership because “both parties are focused on bringing high-quality ingredients to people around the world who are looking for improved health, wellness, and performance.”