Kyowa Hakko to showcase new functional beverage featuring its Cognizin Citicoline at Expo West 2024

Karma Energy Water. Image courtesy of Kyowa Hakko.

Kyowa Hakko (New York) has announced that Karma Water has a new product featuring its Cognizin Citicoline ingredient to promote energy and enhance focus. The product is called Karma Energy Water. Karma Water features a patented PushCap that stores active ingredients in an airtight chamber. When people are ready to drink, the active ingredients will be dispersed into the water. This ensures peak potency and optimal health benefits, explains Kyowa Hakko in a press release.

The Karma Energy Water contains 150 mg of natural caffeine, 250 mg of Cognizin, and nine essential vitamins. The product is also free of artificial colors, flavors, sweeteners, or preservatives, says Kyowa. It is available in three flavors – Raspberry Peach, Blueberry Watermelon, and Melon Dragonfruit – at major retailers nationwide. The company also has eco-friendly hydration kits and personalized PushCap refills for reusable bottles on a one-time or subscription basis.

Kyowa Hakko will be providing samples for Karma Energy Water to attendees at Expo West in Anaheim, CA at its booth (4127) to demonstrate the ease of formulation, stability, and rapid solubility of its Cognizin Citicoline.

“Consumers are looking for energy and mental clarity without the crash that comes from traditional energy drinks,” said Kyowa Hakko USA marketing manager Maria Stanieich, in a press release. “Cognizin, a clinically tested, patented form of citicoline, offers those benefits, and we’re excited for the attendees of Natural Products Expo West to experience them firsthand. After all, what do trade show attendees need more than energy and focus to power through three days of networking?”

Samples will also be available at Karma Water’s booth (1677).