Kyowa Hakko launches ‘Breathe’ campaign around its Setria Glutathione ingredient

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Kyowa Hakko (New York, NY) launched its “Breathe” brand campaign featuring Setria Glutathione, a patented glutathione ingredient that has been clinically researched to support respiratory health, immune health, detoxification, and overall healthy-aging properties. 

“2021 is a year of new optimism, a different kind of normal, a time to reset and take a breath. After the uncertainty and intensity of 2020, we want to help our customers encourage their consumers to remember to take a second or two, to stop, and just breathe,” said Karen Todd, RD, vice president of marketing at Kyowa Hakko U.S.A Inc., in a press release.

Glutathione is found to varying degrees in all cells, tissues, body fluids, and organ systems in the body, helping protect cells in the body from the damaging effects of oxidative stress and toxins. While the body’s glutathione levels may decrease due to various factors such as age and lifestyle choices, supplementing with glutathione may help raise glutathione levels in the body.

“When you work on your breathing, you are activating your body’s natural relaxation response, helping you to slow down, and slow your heart breathing rate, which brings you back into a state of balance, something that may be more important now than ever,” Todd said. “Focusing on the conscious act of breathing can be very therapeutic for the mind and body. We’re thrilled to embark on new activations with Setria Glutathione that can play such a positive role in supporting overall health during the times we are in.”