Kerry launches Tastesense Advanced range of taste solutions to support low and no-sugar products

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Kerry (Tralee, Ireland) has announced the launch of its Tastesense Advanced range of solutions. According to the company, Tastesense Advanced is an affordable alternative to sugar and stevia that supports the development of sweetness that is closer to sugar and beyond 3⁰ Brix sucrose sweetness equivalence while also offering optimized flavor, improved mouth feel and no off notes.

"We are excited to introduce our new Tastesense Advanced range that addresses sweetness optimization and delivers high levels of sugar reduction, reaching beyond 50%. This new solution is more advanced compared to single ingredient solutions, offering added benefits across sustainability, taste and health,” said Ian McGarvey, senior vice president of Technology and Innovation for Taste at Kerry, in a press release. “Our research has shown that consumers love the taste of sugar but are looking to reduce their intake for health reasons. They are concerned around the artificial solutions used to replace sugar and are asking for natural ingredients. We understand that taste is a crucial factor in low- and no-sugar products and with Tastesense Advanced, we believe we have provided an excellent solution that will allow manufacturers to create the products consumers want.”

Kerry says that Tastesense Advanced contains plant-derived materials, reduces carbon emissions by 30%, and reduces water usage by 45%, catering to consumers’ desire for superior tasting and healthy food options as well as natural and sustainabile solutions. The ingredient is also non-GMO, and available in kosher, halal, and vegan suitable options.