Joint Juice Launches Shot

Starting January, Joint Juice will offer its Joint Juice supplement in shot form. The company says that Joint Juice Easy Shot contains a full day’s supply of glucosamine, plus chondroitin, vitamin D3, and vitamin C.

Each 20-oz bottle contains a two-week product supply. Each shot can be measured out and poured into the bottle cap and then taken straight or mixed with a beverage.

According to company research, more than 40% of American adults have difficulty swallowing pills, and more than 87% have difficulty swallowing larger glucosamine and chondroitin pills. In addition, a company-commissioned study in May indicated that consumers are looking for a “simpler joint-health regimen.”

“We saw an opportunity to create Joint Juice Easy Shot supplement as an easy-to-use and quick way to get your daily supply of glucosamine plus chondroitin,” said CEO David Ritterbush. “It’s an effective, great-tasting, and convenient pill alternative.”