Joint Juice Acquisition Takes Firm into Sports, Weight Markets

Athletes and nonathletes alike can benefit from supplements that support muscles, energy, and nutrients for a variety of activities.

Rockstar Energy recently launched a new marketing campaign promoting its sustained mind body energy claim that has been substantiated through clinical research. Nutritional Outlook talks to Pepsi's vice president of North American Beverage R&D, Danielle Barbaro to discuss the study, why it was important for Rockstar Energy to conduct this study, and the value of fortifying energy drinks with nutraceuticals such as lion's mane.

The study analyzed the turmeric extract’s effects on pain reduction, mobility support, and inflammation.

The partnerships are designed to connect to the local nutrition and wellness community to select brands though dedicated retail space.

The double-blind study analyzed the effect of the blend on joint and lower back pain, range of motion, and quality of life.

The AHPA ERB Foundation is sponsoring a supply chain assessment of the myrrh trade to better understand harvesting practices and more directly engage with the people harvesting this important botanical.