Indena’s holding company invests in Lab Evo, a startup providing at-home test kits whose information can be applied to personalized nutrition

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IDB Holding S.p.A. (Milan), owner of botanical-ingredients supplier Indena S.p.A. (Milan), has invested in a startup company called Lab Evo whose test kits consumers can use to test themselves at home. This will lead to personalized nutrition solutions, the companies say.

“The involvement of IDB Holding will allow the further development of the platform and the services provided by Lab Evo, envisaging, among other things, the offer of personalized nutraceutical solutions following the results of laboratory analyses,” an Indena press release states. It adds: “After using the analysis kits provided by Lab Evo, customers send the samples to the partner laboratories spread across the entire Italian region, and the results are processed quickly and accurately through the use of advanced analysis technologies, enabling prompt and precise responses.

Lab Evo says its at-home test kits are “easy to use” and self-explanatory. The company has partnerships with select pharmacies and companies to spread the word about its test kits. “Thanks to intelligent algorithms and the use of consumers’ medical data, the platform is in fact capable of suggesting specific treatments and providing indications to improve their lifestyle and to keep the key health-check parameters monitored,” it adds.

“Supporting Lab Evo means creating a synergy between a service that makes the management of diagnostic examinations and the offer of high-quality natural products for health checks for the public easier," said Daniele Giavini, managing director of Indena S.p.A. and board member of IDB Holding S.p.A., in the press release.