IMG Offering Nutracon, Expo West Marketing Lectures
Wondering how you’re going to stay afloat in today’s evolving market for functional products? Need help embracing social media? Check out these lectures by Integrated Marketing Group.
Wondering how you’re going to stay afloat in today’s evolving market for functional products? Jeff Hilton, cofounder of Integrated Marketing Group (Salt Lake City) will discuss new marketing challenges and ways to overcome them with two speaking sessions at next week’s Nutracon and Natural Products Expo West shows in Anaheim, California.
At Nutracon on March 9, Hilton will present “Supplement, Functional Food, and Beverage Trends in product Development and Branding” (event info at the link). The event will highlight today’s consumer awareness in the functional products category and how best to stay on top of research, development, and marketing trends.
At Natural Products Expo West on March 10, Hilton will present “Innovative Branding and Advertising Techniques for Today’s Retailer,” a session on the importance of social media, digital marketing, and loyalty initiatives in the modern market. This event will include Rafael Mael, marketing strategist for Brand Launcher (Baltimore).
Balchem’s Newest Launch Optifolin⁺® Brings Innovation to the Folate Market
November 15th 2024Supplement launches featuring 5-MTHF are on the rise with double digit growth. In this episode of Nutritional Outlook’s podcast, we explore Optifolin⁺, a new ingredient in the market that offers essential nutrition from prenatal through adulthood. Join us as we uncover the potential impact of the next evolution in folate, setting the stage for a healthier future.
The Nutritional Outlook Podcast Episode 35: Prioritizing Women's Health Research and Innovation
October 28th 2024On this month's episode of the Nutritional Outlook Podcast, Cepham's founder and president, Anand Swaroop, discusses the company's recent announcement to prioritize women's health research and innovation.
Mars partners with suppliers like ADM to bring regeneratively grown ingredients to pet food
November 25th 2024Mars (Franklin, TN) is collaborating with partners and suppliers like ADM, The Anderson, Inc., Riceland Foods, and Soil and Water Outcomes Fund through its Royal Canin USA and Petcare U.S. Inc. brands to provide financial incentives to farmers to implement regenerative agricultural practices.
