According to Imbibe, the number one driver of food and beverage trends in 2021 will be COVID-19, with products that promote health and wellness, escapism, and value in the spotlight.
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Imbibe (Niles, IL) released its top five U.S. beverage trend predictions for 2021. According to Imbibe, the number one driver of food and beverage trends in 2021 will be COVID-19, with products that promote health and wellness, escapism, and value in the spotlight, as they products offer relief from the stress and challenges consumers are facing amid the pandemic.
The focus for 2021 will be maintaining a healthy body and mind by staying physically fit, eating a better diet, and taking measures to improve emotional health. Imbibe said the food and beverage industry will need to consider safety, which will affect how and where consumers shop. Further, consumers will be more cost-conscious, but there will still be space for premium products that provide exciting experiences.
Imbibe’s 2021 trends include:
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