IFF shows formulators what’s possible with non-pill delivery forms plus its portfolio of ingredients: Natural Products Expo West 2022 report

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IFF Health (New York) put all of its delivery system and ingredient capabilities into play with new product concepts showcased at March’s Natural Products Expo West trade show in Anaheim, CA. “What we’re trying to accomplish here is really to show our different products in combination,” said Natalia Melo, North America commercial marketing manager, IFF Health, at the show. Three of the biggest condition areas the company is seeing growth in are immunity, digestive health, and brain health, she added.

First, the company showed off Peach Mango Stick Packs for immune health containing IFF’s hallmark Howaru BI-04 Bifidobacterium lactis probiotic strain, along with its PowderPure PureSource vitamin blend, PowderPure acerola cherry juice powder, and Tastepoint peach mango flavor. The product is described as “easy-to-mix drink packs loaded with flavor and vitamins to supercharge your immunity.”

Melo noted that IFF sees ecommerce sales of products combining botanical and other natural ingredients with probiotics growing faster than sales of probiotic ingredients alone. “We see that when products are combined with probiotics, they’re growing at a faster rate,” she said.

The next prototype the company displayed was a Caramel Cold-Brew Coffee Bar for brain health, described as “delicious, chewy protein bars packed with supplements to kickstart your brain.” The product includes IFF’s Neuravena wild green oat extract. “We have six studies, and these studies show that [the ingredient] works within an hour, so it’s very fast-acting for a brain boost,” Melo noted. “It’s good for gamers, for students before they have a test, or before you give a presentation. There is no caffeine, and it’s a natural way of getting that boost caffeine gives to you.” The bar form also makes it convenient for users to eat on the go. The prototype also included IFF’s Sharp PS phosphatidylserine (“to provide a long-term cognitive boost,” she said), PowderPure Cold-Brew Coffee Powder, TruPro pea protein powder and pea protein nuggets, Taura apple paste, and Tastepoint flavors for coffee, mocha, and salted caramel.

Finally, the company showcased Chai-Flavored Dark-Chocolate Bites for digestive health containing ingredients like IFF’s Howaru Bifidobacterium lactis HN019 probiotic strain, chamomile extract, PowderPure ginger powder, and Tastepoint chai flavor.

These three samples “really show our capabilities of how we can put all of this together,” Melo said.