IFF Health partners with GenM, an organization uniting brands serving the menopause-health market

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Ingredients supplier IFF Health (Londerzeel, Belgium) is partnering with GenM, an organization that unites companies catering to the menopause-support market. IFF Health joins more than 70 brands—including Boots, Royal Mail, M&S, Next, and Co-op—who also have partnered with GenM. GenM works with retailers to make it easier for women to find menopause-friendly solutions. The organization is also committed to educating the public on the topic of menopause.

In an IFF press release, the company stated: “IFF is committed to helping food supplement brand owners reach this audience, spread awareness of the end-to-end menopausal journey, and provide dietary supplements clinically demonstrated to help with a range of symptoms that often accompany menopause—including hot flashes, low energy, vaginal dryness, memory issues, constipation, bloating, and dry skin.” IFF Health Global Health Category Leader Maider Gutierrez added, “This new partnership with GenM is just one of the ways we’re working to raise awareness and improve the way people talk about, experience, and address menopause.”

IFF Health offers a wide range of ingredients that can support women dealing with menopause symptoms such as issues with stress, urinary health, sleep, joints, nail and skin changes, vaginal discomfort, and weight management. “In alliance with the partnership, IFF has developed a new supplement concept known as Gaia that features carefully selected botanicals and probiotic strains that address common menopausal symptoms and concerns,” the company states. These ingredients include B. lactis HN019, soy germ, phosphatidylserine, microencapsulated iron, vitamin K2, and vitamin D.

Heather Jackson, cofounder of GenM, added, “We are delighted to welcome IFF to our growing collective of over 70 forward-thinking brands who are committed to taking menopause seriously. GenM research shows that 87% of menopausal women feel overlooked by brands and by society as a whole, whilst a huge 97% believe that brands should do more to cater to them. We believe that this market deserves to be provided for and, for responsible organizations, there is a purposeful and commercial opportunity to be made by doing just this.”