AHPA hires new director of communications, Melissa Do

Image courtesy of the American Herbal Products Association.

The American Herbal Products Association (AHPA; Silver Spring, MD) hired Melissa Do—a hemp CBD industry alum—as director of communications. Do will be reporting to Amber Bennett, vice president of marketing & engagement at AHPA.

“I am honored to join AHPA at this incredible time in the association’s history,” Do said in a press release. “In this role, I am eager to amplify the history-making work of AHPA and its members and apply what I have learned from the fast-changing hemp CBD industry to the wider herbal product and dietary supplement industries.”

In her new role, Do will improve engagement and communications with media and publicize the work being done by AHPA and its members to ensure the accessibility of safe herbal goods to informed consumers.

“Melissa brings a passion for strategic writing and design that will elevate the performance of our team,” said AHPA president Michael McGuffin, in a press release. “Her work will ensure that AHPA continues to be recognized for our industry leadership and scientific and regulatory contributions, while tailoring our communications and distribution of information to meet the distinct needs of our stakeholders in today’s digital landscape.”