Howaru Probiotics hosts virtual summit on microbiome health & wellness

Photo © AdobeStock.com/Rido

Howaru Probiotics of IFF (New York, NY), formerly DuPont Nutrition & Biosciences, is hosting a full-day immersive virtual summit.

The Evolve virtual summit, taking place February 24, 2021 will provide dietary supplement manufacturers and brand owners next-level trends in revolutionizing microbiome health, including:

• Novel market intelligence on consumer purchasing patterns, to secure brand loyalty in the right category from the ideal consumer
• Innovative next-generation strains and emerging formulations, offering the potential to inform future R&D and product development roadmaps
• Insight into the changing consumer landscape reshaping the microbiome health industry, and the actions needed to engage in priority health categories to gain market share

Attendees will network with peers and hear from industry thought-leaders, including George Paraskevakos, executive director, International Probiotics Association; Brenda Watson, CEO of Vital Planet; Aaron Secrist, executive vice president of Quality, Regulatory Affairs & Operations, NOW Foods; and IFF microbiome experts. 

“The global microbiome market is swiftly evolving, as consumers become more aware of the link between the microbiota-gut-brain axis, and an increased focus is placed on the relevance of probiotics within the human microbiome,” said Jennifer Montgomery, marketing manager, IFF, in a press release “By leveraging our expertise to provide emerging companies the strategies they need to build and cultivate a legacy brand -- and by equipping microbiome innovators with fresh insights to stay ahead of consumer trends -- we hope to continue redefining the industry, and propelling it ever forward.”

To register, visit eeventstream.com/evolve2021/.