Herbalife launches plant-based supplement line Herbalife V

Photo from Herbalife

Herbalife has launched Herbalife V, a plant-based supplement line catering to increased demand for plant-based products, including supplements. The products are certified USDA Organic, verified non-GMO, certified kosher, and certified plant-based and vegan by FoodChain ID.

The line includes five products: plant-based protein shakes containing 20 g of protein from pea, pumpkin seeds, and chia; a greens booster made from organic fruits, vegetables, superfood powders, and green tea; an immune-support formula with vitamins C and D and zinc; and a digestive-support formula featuring oat and guar fiber.

“While following a plant-based lifestyle can be a very healthy way of eating, it may be tough to meet all your goals. For example, vegans seek good options to increase or meet their protein goals, including supplementation,” said Luigi Gratton, MD, vice president of training at Herbalife, in a press release. “Plant-based certified products like the shakes in the Herbalife V line can help you hit your macro target while taking out the guesswork of plant-based living.”

Humbi Calleja, vice president and general manager of Herbalife, North America, added, “Plant-based is no longer limited to vegans but has expanded to the general population looking to incorporate healthier options as part of their daily nutrition. Today’s consumer is savvy, reads labels, and understands healthy ingredients, and with the launch of Herbalife V, we are meeting their goals whether they eat only plants or mostly plants, want to add more plants to their diet, or are plant curious.”