Haleon, maker of Centrum vitamins, partners with DSM’s Hologram Sciences on personalized nutrition

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Consumer health company Haleon, maker of wellness product brands like Centrum, is partnering up with Hologram Sciences, a company backed by Royal DSM. The companies are teaming up to apply personalized-nutrition solutions from Hologram Sciences to Haleon’s portfolio of wellness products, which spans categories like vitamins, oral health, respiratory health, digestive health, and pain relief.

“The companies will work together to create and experiment with new, consumer-centric and outcome-driven personalized wellness concepts,” a joint press release states. It adds: “Together, the companies will explore commercial opportunities in the United States focused on consumer unmet needs by finding meaningful ways to address them under Haleon’s world-leading brands.”

In the press release, Andrea Barath, senior director, U.S. incubator lead, Haleon, said, “The partnership with Hologram Sciences will enable us to discover more consumer-centric and agile approaches to provide personalized experiences for our consumers as they navigate their wellness journeys and aspire to maximize their healthspan.”