GC Rieber Oils Launches Salmon Oil Concentrate

GC Rieber Oils (Montclair, NJ), a supplier of refined fish oils, announced the North American launch of its new pure salmon oil concentrate. The company says this unique salmon oil concentrate is the firm’s answer to “the low omega-3 content found in traditional salmon oils.”

By contrast, it says, its pure salmon oil concentrate has been formulated to provide a total omega-3 content containing a minimum 460 mg/g as triglyceride-over twice the omega-3 content of traditional salmon oil, it says. In addition, the concentrate is said to contain higher levels of omega-3 fatty acid DPA (a minimum of 40 mg/g). DPA is an intermediary between EPA and DHA omega-3 fatty acids.

The salmon oil is sourced from fjord-farmed salmon, for which the company says there is 100% traceability. The oil is said to be fresh and stable, without a fishy taste or smell.

“The pure salmon oil concentrate is our newest innovation to reach the market,” says Steve Dillingham, general manager, GC Rieber Oils Inc. “[It] comes on the heels of our VivoMega 70 DHA Ultra launch late last year. The market response to our 70 DHA Ultra has been extremely encouraging, and we believe that our new pure salmon oil concentrate will be equally well received due to its uniqueness in the market.”