Foodology by Univar Solutions launches “Wholesome Cravings” campaign to help food and drink makers create healthier products

Photo © AdobeStock.com/Sergey Nivens

Foodology, a resource for the food and nutrition development industries that was started by ingredient supplier Univar Solutions (Downers Grove, IL) last year, has launched a new “Wholesome Cravings” campaign designed to help product developers understand the latest in healthier-eating trends and solutions.

According to the company’s website, “Markets show rising demand for healthier foods as consumers look for cleaner labels; less sugar, salt, and fat; fiber and protein fortification; and choice under ‘free from’ and flexitarian nutrition. They routinely scrutinize ingredient lists and educate themselves on risks such as acrylamide. Product safety, quality, and traceability matter like never before. From supporting mental health to improving the way we look and feel, self-care is a trend that’s gaining more importance for the health-conscious consumer and will continue to guide purchasing choices.”

Foodology by Univar Solutions was created to help product developers understand and incorporate evolving consumer preferences in product development, guiding them on everything from taste, texture, flavor, and appearance to a product’s nutritional profile. The company’s site advises developers on the ingredient and formulating options for different product types—from bakery and snacks to beverages and dairy—to meet consumer needs, and it highlights solutions such as sugar, salt, and fat reduction; fiber and protein enrichment; acrylamide reduction; gluten-free formulation; and more.