FȲTA launched first product featuring EverPro barley protein from EverGrain
The brand’s first product is its Elite Plant Protein that feature EverPro, a plant-based protein derived from spent brewer’s grain.
Image courtesy of FȲTA.
FȲTA, a sports nutrition brand founded by the former UFC fighter James Wilks, has officially launched. The brand’s first product is its Elite Plant Protein that feature EverPro, a plant-based protein derived from spent brewer’s grain, which is barley upcycled from beer brewing. EverPro is the flagship ingredient of EverGrain, a subsidiary of AB InBev based in St. Louis, MO.
“It’s amazing to think that such a high quality, highly digestible and highly versatile protein was being thrown away,” says Wilks, in a press release. “EverGrain’s efforts to upcycle a protein that would otherwise go to waste not only resulted in a truly unique product, but aligns with our mission to create a stronger, healthier population and planet.”
The Elite Plant Protein touts 30 grams of non-GMO plant protein that includes all nine essential amino acids, 3 g of fiber, and only 1 g of sugar. According to the company, the product offers great taste which was determined in a blind taste test conducted by the National Food Lab in 2022 to be preferred 3 to 1 over comparable products, as well as high solubility.
Steve Mister on CRN's ongoing lawsuit against New York State
October 11th 2024Nutritional Outlook spoke to The Council for Responsible Nutrition's president and CEO, Steve Mister, at its annual meeting, Convergence '24. Mister discussed the latest in its ongoing lawsuit against NY State's law banning the sale of weight management and muscle building products to minors.
