Expo West/Engredea 2013 Review: Astaxanthin-Rich Fish Oil

Organic Technologies (Coshocton, OH) now offers pollock oil as an alternative the oft-depleted and overfished cod.

Because FDA is rumored to be cracking down on manufacturers marketing cod liver oil without actual cod in it, Organic Technologies saw pollock as a safe alternative. According to Dan Wiley, company vice president of nutrition and health, the National Oceanic and Atmospheric Administration (NOAA), which controls fishing quotas, recently increased the pollock fishing quota by about 4% because of its steady growth rate.

Pollock oil isn’t just high in omega-3s, but it’s also high in the antioxidant astaxanthin, as evidenced by the oil’s red color. The bonus of astaxanthin makes pollock oil competitive with krill oil and potential marketing advantages over other fish oils that are low in astaxanthin because it has been stripped away during processing techniques or because the oil was sourced from fish with low astaxanthin consumption.

In response to customer requests, the company also launched a wild-caught salmon oil at Expo West.