Digestive Health Leads Trends, Says NNB
New Nutrition Business names digestive health as the top health trend in its '10 Key Trends in Food, Nutrition & Health 2010' report. '[Digestive health...s] importance to consumers has been underscored by the impressive growth rates of digestive health brands, with sales of even premium brands increasing 10 to 20% during the recession,' says NNB.
New Nutrition Business names digestive health as the top health trend in its '10 Key Trends in Food, Nutrition & Health 2010'ÃÂ report.
'[Digestive health...s] importance to consumers has been underscored by the impressive growth rates of digestive health brands, with sales of even premium brands increasing 10 to 20% during the recession,'ÃÂ says NNB.
Forecasted by industry expert Julian Mellentin, the report says that digestive health still offers 'huge areas'ÃÂ of opportunity in many countries, especially in fiber-fortified products, beverages, and cereals.
Bone health...s market muscle is also growing, notes NNB. For the first time, Bones and Movement ranked on NNB...s top-10 list, thanks largely to the growing 40-plus age population. 'It...s a niche that is getting bigger fast, and it...s a significant area of opportunity in every continent'”and one that has not been fully exploited anywhere except in Asia.'ÃÂ
As evidence of the category...s potential, NNB says that the Elations joint health brand is anticipating sales of $55 million this year, compared to $15 million in sales two years ago.
'The potential of bones and movement has already got the attention of Europe...s most innovation-minded companies, where the new, ultrarestrictive health claims regime may leave bone health as one of the very few permitted claims,'ÃÂ the report states.
Other top-10 trends Mellentin cites are energy, superfruits, antioxidants, weight management, and healthy snacking. He also names microtrends, in protein powder, children...s nutrition, probiotics, immunity, omega-3, and beauty. For more information, visit New Nutrition Business here .
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